1.
I can write.
Headlines. TV. Radio. Websites. Long copy. Short copy. In-between copy. Legal copy. Briefs. Manifestos. Positionings. Awards entries. Funny vacation emails.
2.
I can lead.
Account people. Creative people. Planners. Clients. I can inspire them to do more and better. I can raise their level of ambition so better work happens.
3.
I can question.
Briefs. Bosses. Focus-group learnings. Group-think. Clients. Accepted wisdom. I can turn things upside down and get at answers that are more real.
4.
I can get it done.
Fast. Brilliantly. No matter what the assignment, product or media. With insight and intelligence.
Charm and wit.
5.
I can speak many media languages.
Traditional. Direct. Interactive. Viral. Word of Mouth. And because I understand these languages, do excellent work no matter what.
6.
I can make people laugh.
In commercials. In copy. In observations. In meetings. In the hallway. Over dinner.
7.
I can make people act.
So they buy what we’re advertising. Or they buy the ads we’re selling. Or they get off their duffs and actually do something.
8.
I can disseminate.
I can evangelize. I can wax eloquent about the massive changes that are happening right now. I can stay on top of those changes and help others stay on top of them, too.
9.
I can call bullshit.
As much as new media has changed our world, work either connects with people or it doesn’t. I can spot the difference between a snow job and something real.
10.
I can build trust.
Because I always come through.
George Tannenbaum
(646) 823-7165
george.tannenbaum@gmail.com
Today
GeorgeCo., a Delaware Company, LLC.
Accounts and projects currently include:
The World Bank, The US Chamber of Commerce,
Amobee (digital media platform) Liquid Biosciences
Agency clients include:
TBWA\Chiat\Day (New York and London),
MullenLowe US, Interbrand (Cologne)
Twenty-four previous years:
May, 2014 — January, 2020. Ogilvy & Mather. Sr. Partner, Executive Creative Director, Copy Chief. IBM, Boeing, new business.
November, 2009 — March, 2014. R/GA. Executive Creative Director. Accounts: Ameriprise Financial, JC Penney, new business
November, 2007 — July, 2009. Momentum Worldwide. Senior Vice President, Executive Creative Director. Accounts: American Express, Verizon, Revlon, new business.
February, 2007 — October, 2007. Freelance. Agencies: McKinney, Hill/Holiday, MMB, Darling, JWT.
February, 2005 — February, 2007. Digitas (Boston) Executive Vice President, Executive Creative Director. Accounts: General Motors, Gillette, Intercontinental Hotel Group, FedEx, new business.
April, 2004 — February, 2005. Publicis & Hal Riney. Senior Vice President, Group Creative Director. Accounts: Hewlett-Packard, Sprint, new business.
July, 1999 — April, 2004. Ogilvy & Mather. Senior Partner, Group Creative Director, IBM Integration.
Fifteen even earlier years:
Lowe (Mercedes-Benz)
FCB (AT&T, US Postal Service)
Ally & Gargano. (The Bank of New York, Dunkin’ Donuts, Plax mouthwash–Pfizer)
Rosenfeld, Sirowitz. (Champion International Paper, Chase Manhattan Bank)
Lowe. (Citicorp, Mutual of New York, Nabisco)
Education
M.A., 1980, English and Comparative Literature
Columbia University, NYC.